Privacy Policy

1. Introduction

Sparkling Twig ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website https://sparkling-twig.com or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, phone number, postal address)
• Company information and job title
• Marketing preferences and communication history
• Information provided in contact forms, enquiries, or correspondence

2.2 Technical Information

We automatically collect technical information including:

• IP address and location data
• Browser type and version
• Operating system
• Website usage data and analytics
• Cookie data (see our Cookie Policy for details)

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and improve our digital marketing services
• To respond to your enquiries and provide customer support
• To send marketing communications (with your consent)
• To analyse website usage and improve user experience
• To comply with legal obligations and protect our business interests
• To process newsletter subscriptions and deliver content

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Consent: For marketing communications and cookies (where required)
• Contract: To provide services you have requested
• Legitimate Interests: To improve our services and website functionality
• Legal Obligation: To comply with applicable UK laws

5. Information Sharing

We do not sell, rent, or trade your personal information. We may share your information with:

• Service providers who assist in delivering our services (under strict confidentiality agreements)
• Professional advisors (lawyers, accountants, auditors)
• Law enforcement or regulatory authorities when legally required
• Business partners for joint marketing activities (with your explicit consent)

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy:

• Client data: 7 years after the end of our business relationship
• Marketing data: Until you withdraw consent or 3 years of inactivity
• Website analytics: 26 months
• Legal compliance data: As required by applicable UK laws

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request copies of your personal data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Transfer your data to another service
• Right to Object: Object to certain processing activities
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, contact us at [email protected]

8. Security Measures

We implement appropriate technical and organisational measures to protect your personal information:

• SSL encryption for data transmission
• Regular security assessments and updates
• Access controls and staff training
• Secure data storage and backup procedures
• Incident response and breach notification procedures

9. International Transfers

Your personal data may be transferred to and processed in countries outside the UK. When this occurs, we ensure adequate protection through:

• Adequacy decisions by the UK Government
• Standard Contractual Clauses (SCCs)
• Other appropriate safeguards as approved by UK authorities

10. Cookies and Tracking

Our website uses cookies and similar technologies. For detailed information about our cookie practices, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites. We encourage you to review their privacy policies.

12. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be notified through our website or direct communication. The "Last updated" date indicates the most recent revision.

14. Contact Information

For privacy-related questions or to exercise your rights, contact us:

15. Supervisory Authority

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ICO Website: https://ico.org.uk
ICO Helpline: 0303 123 1113